Content. Grocery Insight connects directly with retailers and suppliers to provide readers with current market and category information and insights. Rather than editorializing category coverage or recycling public information, we dig deep into categories and retailers to provide insightful coverage. Additionally, coverage in Grocery Insight is intended as a start to the category conversation, providing an opportunity to address opportunities, product issues and category concerns.
Style. Grocery Insight strives to present information in a quickly-readable style, featuring shorter stories that can be digested quickly. Our readership is the busiest in the industry, and doesn’t have time to waste on long winded articles that don’t come quickly to the point. By addressing their time constraints for news and time to read, we provide a more useful solution as they seek out category and industry coverage.
Circulation. By focusing on the leading decision-makers and influencers in the industry, Grocery Insight brings insightful coverage to those that can actually use it. We target readers between the CEO/President level and the assistant buyer, including VPs, directors, GMs, buyers and category managers. With a total circulation of just over 15,000, Grocery Insight reaches the core key readers that are leading the marketplace forward.