Wilde Brands Introduces First-Ever Pork Chip

Wilde Brands has launched its new line of Pork Chips – a first-of-its-kind protein chip made from 100 percent premium pork meat.

Far from a pork rind, this new offering to the protein-based snack category has a thin, crispy texture packing 10g of protein per serving and comes in four flavors: Golden Mustard BBQ, Sweet Chipotle, Black Pepper Bacon and Chili Lime Verde.

“Whole Foods pioneered the protein-based snack set, allowing consumers to find high-end pork rinds, egg white puffs and Wilde Chips in one area,” said founder Jason Wright. “This strategy has proven very effective and large chains like Kroger and Sprouts are now developing their own protein-based sets. This presents an opportunity to grow the entire protein-based snack category for all players, and we believe our new Pork Chips will be a solid addition to the aisle.”

Wilde Brands first broke the chip barrier when they ditched the potato and transformed 100 percent all-natural chicken breast into a delicious, crave-able chip. Both the chicken and pork chips are the first-ever thin and crispy chips made from real protein and deliver all nine essential amino acids. Made with a few simple ingredients, Wilde Chips are keto friendly, gluten-free, grain-free and paleo certified.

The new Pork Chips ($4.99 SRP) will be available nationwide at Whole Foods and wildebrands.com in March 2021 and at Sprouts in April 2021. Future store announcements will be communicated through the brand’s social channels.