ELM Foods Launches New Digital Destination for Plant-Based Groceries
ELM Foods, a new online market using intelligent re-ordering and recipe-driven shopping to make it easier to eat a sustainable, plant-based diet, launched this week in Los Angeles. ELM offers a new way to shop for groceries that is recipe and meal focused, but more flexible than a traditional meal kit.
The grocery industry is shifting market share towards online, with online grocery expected to exceed $100 billion by the end of 2021. In addition to this larger shift in grocery spend, six times more consumers eat plant-based diets in 2021 than in 2014, and more than 25 percent of Americans are trying to reduce their consumption of animal products.
“This is a once in a generation shift in spending habits, it’s the responsibility of food companies to use this opportunity to drive healthy and sustainable change,” says Joel Jackson, Co-Founder and CEO at ELM Foods. “ELM is building a grocery service that aligns with customer values, allowing us to accelerate what we believe is a necessary shift in American food habits and the industry.”
ELM makes weekly grocery trips easier by
* Allowing customers to shop for groceries the way they use them, in meals.
* Offering intelligent suggestions for what to eat based on understanding customers’ habits and preferences
* Curating recipes and products that align with a commitment to sustainability and healthy food