KeHE announced today its 2020 Holiday Show, previously scheduled for June in Chicago, will take place virtually due to COVID-19 safety concerns.
This first-ever virtual Holiday Show named Holidays of Hope, will provide attendees with a digital show experience accessible from the safety of their home or office. Similar to KeHE’s physical shows, this new easy-to-use, digital marketplace platform will enable retailers and suppliers to communicate about promotional deals, negotiate, discover product attributes and place orders online. Participating retailers can also explore exclusive products and identify curated new items and trends.
In lieu of participation fees, suppliers and retailers are encouraged to donate to KeHE Cares. All donations will be used to provide financial support and assistance to communities ravaged by the impact of COVID-19. Seven trusted and fully vetted KeHE Cares partners have been selected to receive these funds, including: The ARK, Sunshine Gospel Ministries, Hunger’s End Food Pantry and Blessing Closet, Eight Days of Hope, Metro Caring, New Vision Community Church and Young Life.
Ari Goldsmith, VP of Marketing at KeHE said, “We believe strongly that with so many communities across the country struggling with the hardships and loss COVID-19 has caused, we need to do what we can to help those who are hurting.”
KeHE is refunding all fees pre-paid by suppliers to participate in the cancelled Holiday Show in Chicago. The Holidays of Hope virtual show is exclusive to current KeHE suppliers and retailers.