Ramar Foods Launches Crave Filipino E-Commerce Site

Ramar Foods officially launches its own Filipino food e-commerce site, Crave Filipino. Crave Filipino allows Filipino-Americans to get their favorite premium frozen Filipino food straight to their doorstep.

Known for its premium brands such as Magnolia, Orientex, Manila Gold, Frescano and Primo Sorbetero, Ramar Foods invested in market research during the last three years, learning more about Filipino American’s shopping habits across the country that has led to Crave Filipino. Based on a number of focus groups conducted by their marketing team, the majority of Filipino consumers don’t have close proximity to an Asian grocery store where they can find Filipino frozen products. Most households in the Midwest and the East Coast are about an hour commute to a grocery store to get their Filipino food cravings.

“Crave Filipino is the solution to the fact that there are areas in the US where Filipino food isn’t easily accessible,” said Isabelle Laski, Sales Specialist–New Business at Ramar Foods. “Also, we recognized a few years ago that the CPG business was changing as e-commerce started growing on the grocery business side. We found that as an opportunity to become an e-commerce frozen Filipino food vendor.”

With ube and calamansi being one of the rarest finds for Filipino-Americans, Crave Filipino aims to solve the issue of accessibility. Crave Filipino gives its consumers a chance to receive high-quality Filipino favorites safely and efficiently to their doors.

Crave Filipino launches its website that will enable consumers to order their favorite Filipino frozen products online. The team will also launch a Facebook and an Instagram account related to the site for consumers to see promos, new releases/launches and other exciting content related to Crave Filipino.

“Whether it is for convenience, or it answers a solution to those who don’t have access to Filipino food, Crave Filipino’s goal is to become the go-to online shop for Filipino food,” said Laski.