SkinnyDipped Enters Baking Category with New Lower Sugar Baking Bits

Better for you snacks company SkinnyDipped has launched its lower-sugar chocolate Baking Bits – perfect for baking, snacking and melting – with up to 67 percent less sugar than leading brands and made without stevia or sugar alcohols.

“Not only are SkinnyDipped Bits ideally suited for baking because of their amazing taste, lower sugar and just-right meltability, but they’re super snackable for all the same reasons,” said SkinnyDipped CEO Breezy Griffith. “Different from a traditional chip, we’ve given bakers and snackers alike a unique product form in a conventional lay-flat pillow pack as well as a resealable stand-up pouch, making it easy to grab a handful and save the rest.”

Baking Bits are SkinnyDipped’s third major launch this year, following on the heels of the brand’s successful peanut butter cups and chocolate bars that launched in April. Similar to those items, Baking Bits feature less sugar without using sugar substitutes like stevia that can leave an undesirable aftertaste or sugar alcohols that can cause stomach upsets. Instead, SkinnyDipped sweetens their Baking Bits with a blend of cane sugar and allulose; allulose is a sugar found in fruits like raisins and figs that tastes like cane sugar but has 90 percent fewer calories.

The two new Baking Bits flavors are:

• Semi-Sweet Baking Bits: Suitable for baking and snacking with a fraction of the sugar – only 3g per serving
• Dark Chocolate & Sea Salt Baking Bits: Dark and rich with a touch of salt, these chips are only 2g of sugar per serving

Like all SkinnyDipped products, the new items are also non-GMO, kosher and gluten-free. SkinnyDipped Baking Bits are available now at select Walmart stores in a 7oz pouch for an SRP of $4.98 and in select retailers in a 9oz pack for an SRP of $6.99. The 9oz size will also be available shortly on Amazon and SkinnyDipped as a 3 pack for an SRP of $22.99.