YumEarth Launches Halloween Sour Littles Exclusively at Target

YumEarth, the brand known for its allergy-friendly, better-for-you candy, is brewing up something special this Halloween with the launch of its new Halloween Sour Littles, available now exclusively at Target and YumEarth. YumEarth’s mission has always been to make life’s sweetest moments worry-free and fun for everyone.

This Halloween, sink your fangs into the spooky-good flavors of Halloween Sour Littles—blue raspberry, lemon and strawberry. Like all YumEarth treats, these sour bites are free from of the top nine allergens (peanuts, tree nuts, milk, eggs, fish, gluten, shellfish, soy and sesame), contain no artificial dyes, are non-GMO and made with organic and simple ingredients.

“Our goal has always been to create allergy-friendly candy perfect for every occasion without comprising taste—especially for Halloween,” said Sasha Auguste, VP of Marketing & Strategy at YumEarth. “We wanted to craft a candy that makes parents feel at ease when filling their treat bowls, knowing the goodies they’re handing out—and the ones their kids are bringing home—are better-for-you and safe for all.”

The Halloween Sour Littles are a twist on a classic beloved treat and join YumEarth’s lineup of Halloween offerings, including Organic Pops, Gummy Fruits, Giggles, Sour Giggles and Chewys. With an exclusive debut at Target and a national rollout set for January, these new treats are poised to make this Halloween one to remember—without the worries and with all the fun. To learn more about YumEarth, click here.