5-hour ENERGY Introduces Hawaiian Breeze Extra Strength

The makers of 5-hour ENERGY products are introducing a new flavor and summer-themed promotion. The Hawaiian Breeze Extra Strength 5-hour ENERGY shot embodies island-inspired flavors of passionfruit, orange and guava. In addition to launching a new flavor, customers will be encouraged to enter the 5-hour ENERGY Charge Up Your Summer Sweepstakes for a chance to win an Eco Charger Electric ATV (E-ATV).

“The latest 5-hour ENERGY flavor innovation is already a customer hit,” said Jeff Sigouin, President and Chief Operations Officer of 5-hour ENERGY. “The Hawaiian Breeze flavor was introduced at the National Association of Convenience Stores Annual Convention in October, where retailers were able to sample the flavor and preview in-store display boxes. Buzz is building about how great this new flavor tastes and the unique sweepstakes prize.”

Available in the extra strength formula featuring B-vitamins, amino acids, nutrients and 230 mg of caffeine, Hawaiian Breeze flavor is preloaded into 5-hour ENERGY Charge Up Your Summer Sweepstakes in-store displays. The new flavor also will be highlighted in national advertisements for the promotion. For retailers, the sweepstakes offers a great way to drive customer traffic and interest in the new Hawaiian Breeze flavor. The campaign encourages fans to “Charge Up Your Summer” with an opportunity to win a E-ATV valued at $25,000. The Eco Charger Lithium Prestige is an ‘all electric’ alternative to traditional ‘Gas’ driven quads at every level of performance & endurance. With less time fueling up, fans will have more time to blaze the mountain trails or cruise along the beaches.

To learn more about the 5-hour ENERGY Charge Up Your Summer Sweepstakes, visit 5HEcharge.