About
Grocery Insight is your destination for category analysis, retailer insight and recent happenings in the grocery marketplace.
Content. Grocery Insight connects directly with retailers and suppliers to provide readers with current market and category information and insights. Rather than editorializing category coverage or recycling public information, we dig deep into categories and retailers to provide insightful coverage. Additionally, coverage in Grocery Insight is intended as a start to the category conversation, providing an opportunity to address opportunities, product issues and category concerns.
Style. Grocery Insight strives to present information in a quickly-readable style, featuring shorter stories that can be digested quickly. Our readership is the busiest in the industry, and doesn’t have time to waste on long winded articles that don’t come quickly to the point. By addressing their time constraints for news and time to read, we provide a more useful solution as they seek out category and industry coverage.
Circulation. By focusing on the leading decision-makers and influencers in the industry, Grocery Insight brings insightful coverage to those that can actually use it. We target readers between the CEO/President level and the assistant buyer, including VPs, directors, GMs, buyers and category managers. With a total circulation of just over 21,000, Grocery Insight reaches the core key readers that are leading the marketplace forward.
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The Blog
Sour Jacks® Makes “Zing the Thing” With New Graphics and Varieties
Candy maker, The Promotion In Motion Companies, Inc., is pouring on the “Zing” with new dynamic packaging graphics and an expansion into new flavors and mixtures of its deliciously soft and chewy […]
Pressure on Brands and Retailers to Reduce Plastic Use Risks Use Risks Disrupting Recycling and Stifling Innovation, Warns Aquapak
Current labelling proposals are not enough to drive real change and improve recycling rates Aquapak calls on the Government to consider an alternative model New whitepaper explores how recyclability can […]
H2O Makeover with SweetLeaf Water Drops
There’s nothing quite as refreshing as a tall, cold, crisp glass of water on a sultry, sun-drenched day. At least, that’s what we always hear. The reality is a little […]