7-Eleven Invites Innovative Emerging Brands to Apply for the Brands with Heart Showcase
7-Eleven, Inc. has launched its sixth annual Brands with Heart showcase, a program designed to offer emerging brands the opportunity to showcase their products in 7-Eleven, Speedway® and Stripes® stores across the US. Innovative and purpose-driven brands are encouraged to apply at 7-Eleven starting now through Nov. 3, 2024.
The Brands with Heart program aims to provide emerging companies with a platform to enter a new retail channel and grow their businesses within the 7-Eleven, Inc. family. This year, 7-Eleven is seeking innovative consumer packaged goods that disrupt their category and meet the needs of the on-the-go convenience store customer.
“At 7-Eleven, we’re committed to being a launchpad for fresh, innovative ideas,” said Jesus Delgado-Jenkins, Executive Vice President, Chief Merchandising Officer at 7-Eleven. “Our goal is to curate a diverse range of innovative products that resonate with our customers and create solutions to meet their needs. We believe that partnering with new, high-potential brands is key to building the most forward-looking portfolio.”
Interested brands will provide details on their product offerings, unique positioning and leading innovative practices including sustainability initiatives. 7-Eleven is specifically looking for brands that are ready to launch and test their products in a meaningful number of stores. Selected brands will receive virtual programming ahead of the showcase to prepare for their in-person pitches to 7-Eleven team members. Following the virtual sessions, an in-person showcase will be held in early 2025 at the 7-Eleven Store Support Center in Irving, TX. The in-person program will include additional educational sessions, the opportunity to pitch to the respective category manager and a product showcase to the broader Store Support Center.
“We are thrilled to open doors for emerging brands, especially those that make a difference for the planet and the people who occupy it,” said Marissa Jarratt, Executive Vice President, Chief Marketing and Sustainability Officer at 7-Eleven. “We’re eager to discover new products that taste great and provide the cutting-edge offerings that 7-Eleven’s customers are looking for, while also helping to support up-and-coming brands interested in the convenience store channel.”
Following the showcase, select brands will be chosen for an in-store test at participating stores across the US, providing them with invaluable exposure and the chance to reach new customers.
To apply, visit 7-Eleven. Submissions close Nov. 3, 2024.