HEINZ Launches Nationwide Search for Restaurant-Worthy Burger from Fans

HEINZ has launched the ‘Art of the Burger’ nationwide search for the ultimate burger creation ahead of National Burger Day on May 28. The winning burger will be featured at the BurgerFi burger chain in Fall 2022. The artist will also be awarded $25,000.

To inspire burger-loyalists to unleash their inner culinary artist, HEINZ is inspiring fans to visualize every burger as a blank canvas and its condiments as the accoutrement that can transform any burger into a work of art.

“At HEINZ, we know not all burgers are created equal. That’s why we’re encouraging fans to think outside the box and add their own personal touches – making their favorite meal even more crave-worthy,” said Ashleigh Gibson, Head of Marketing & Strategy, HEINZ. “Through our ‘Art of the Burger’ search, we are celebrating the best in culinary artistry, encouraging burger enthusiasts to get creative and craft an irresistible, work of art.”

The challenge provides delicious inspiration and a modern twist on the classic dish. “BurgerFi loves to fuse innovation and creativity to put a fun twist on a classic staple which is why we’re thrilled to be in partnership with HEINZ,” said Patrick Renna, President at BurgerFi. “We look forward to seeing all of the new and creative submissions and incorporating the winning burger build to our menu.”

The ‘Art of the Burger’ competition runs now through July 12 at 11:59 p.m. EDT.* For a chance to win, burger lovers can submit a picture of their best burger creation to Heinz Art of the Burger or post on Twitter or Instagram using the hashtags #HeinzArtBurger and #contest.

For more details and Official Rules, including odds, alternate method of entry and prize descriptions, visit Heinz Art of the Burger.*

To learn more about the HEINZ ‘Art of the Burger’ competition, follow HEINZ on TikTok, Instagram, Twitter and Facebook.

*NO PURCHASE OF KRAFT HEINZ PRODUCTS NECESSARY TO ENTER THE CONTEST. Contest is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (or nineteen (19) for residents of Alabama and Nebraska) and Puerto Rico who are at least twenty-one (21) years old or older at the time of entry. Enter contest by: 07/12/22 at 11:59 p.m. ET. For complete details, see the Official Rules. Void where prohibited.