Yasso Crosses $200M in Retail Sales, Claims No. 6 Novelty Brand Franchise Rank Nationwide

Greek yogurt brand Yasso has surpassed $200 million in retail sales and claimed the No. 6 novelty brand franchise rank, following the recent release of IRI Multi Outlet data (period ending Aug. 21, 2022). Witht his latest milestone, the innovative, better-for-you frozen snacking brand is now the No. 1 fastest growing scaled brand across ice cream and novelties and growing five times the category.

The company credits much of its recent success to its innovation platforms, including Chocolate Dipped Bars, Sandwiches, Poppables and Mochi, complementing the brand’s strong core bar business. “Yasso delivers consumers differentiated, delicious, snacking experiences that they feel good about and has proven it has extendibility beyond just after dinner dessert occasions and into late afternoon snacking,” said CEO Craig Shiesley. “Our innovation pipeline will continue to attract incremental, new households making Yasso an incredibly valuable brand for the category and our retail customers, paired with best-in-class repeat and loyalty rates that rival top conventional brands.”

On the heels of Yasso’s latest milestones, the brand is on track to pass $300 million in retail sales in 2023, having experienced more than 60 percent growth in the latest IRI period with contributions from its new snackable platform expansion. The company also now has the third largest national distribution footprint in the frozen novelties category, behind only Private Label and Outshine.

Yasso co-founder Drew Harrington said, “We launched Yasso 11 years ago with a mission to fill a gap in the frozen aisle with better-for-you, superior-tasting alternatives, and the growth and evolution of the brand has been astounding.”

Co-Founder Amanda Klane said, “Since day one, Yasso has been steadfast in its mission to deliver permissible indulgence and we credit much of our longevity to our consistent desire to deliver and improve consumer satisfaction. We look forward to continuing to be change agents in convenient, better-for-you snacking over the next few years.”

Yasso is available at retailers nationwide and for online delivery here.