Ithaca Hummus Releases Kid-Friendly Hummus in Portable, Squeezable Pouch

Leading cold-crafted hummus brand Ithaca Hummus has launched a new travel-friendly snack, Ithaca Squeeze, which is rolling out on to select grocery store shelves now.

Ithaca Squeeze is the first hummus product to come in a pouch for kids, offering a protein-packed, gut-friendly and wholesome snack for kids and adults alike. Available in three flavors – Plain, Beet and Red Pepper – Ithaca Squeeze comes in a convenient, portion-controlled 3oz pouch with 5g of fiber and 7-8g of plant-based protein, to take with you wherever you go.

“As a parent myself, I know the challenge of providing kids with nutritious foods they’ll actually want to eat,” said Chris Kirby, Founder and CEO of Ithaca Hummus. “We found that 1 in 4 parents are concerned their kids aren’t getting enough protein*, so we took this notion head on when creating Ithaca Squeeze, while also prioritizing the bold, delicious flavor Ithaca is known for. We look forward to creating more unique products that surprise and delight our loyal fans and stand out in the crowded snack space, while also bringing added value.”

Made with sunflower butter in place of traditional sesame, one of the top 9 allergens, parents can feel good about packing Ithaca Squeeze as a school snack. Now with the use of sunflower seeds, Ithaca Squeeze also offers more protein per serving.

Parents and snack seekers can purchase Ithaca Squeeze at select retailers including Whole Foods (North Atlantic & Northeast), Fresh Direct, Big Y, Hungryroot, Price Chopper, Albert’s Organics and UNFI Fresh, with additional retailers rolling out nationwide throughout the fall for $2.99 per pouch.

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