Southern Recipe Small Batch Launches New Innovative Brand Extension, KRUTONES

Southern Recipe Small Batch, a leading authentic, handcrafted, small batch pork rind, has announced the newest addition to its nationally celebrated collection of gourmet pork rinds. New Butter & Garlic and Italian Style KRUTONES® (pronounced Crew-Tone-Ez) will join the brand’s lineup, bringing innovation as they sit alongside traditional croutons and other salad and soup toppers on shelf. Each new SKU boasts five grams of collagen just one gram of total carbohydrates per serving and is also gluten-free. KRUTONES launch in April 2023 at an SRP of $3.99 for each 2-ounce pouch.

Being gluten-free, low carb and high in collagen, KRUTONES are a flavorful alternative to traditional croutons and salad toppers. KRUTONES will become available in two savory varieties, elevating the salad and soup experience, including Butter & Garlic and Italian Style. Snack on them right out of the bag, toss them in a salad or use them as a crunchy topper for your favorite soups for a guilt-free and exciting take on the traditional.

“We’ve worked hard to educate today’s consumer about pork rinds and demystify the category, overall. With the opportunity to bring Southern Recipe Small Batch to shoppers in a different part of the grocery store, we’re confident we’ll be able to broaden our audience and adopt new, loyal pork rinds lovers,” said Mark Singleton, Vice President of Sales and Marketing for Southern Recipe Small Batch. “Casual snackers, dieters, foodies and everyone in between are sure to love KRUTONES.”

Southern Recipe Small Batch, a part of the Rudolph Foods company, has defined itself as the pork rind for every consumer. For a snack historically purchased by men, Southern Recipe Small Batch’s pork rinds are carefully crafted to speak to every consumer with a craving for the bold.