HEINZ Turns up the Heat with Debut of New HEINZ Hot Varieties
HEINZ has launched HEINZ Hot Varieties. Rolling out in major retailers nationwide and featuring unique pepper bases with varying heat levels, the HEINZ Hot Varieties include a new line-up of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce.
Available in three different, thick and rich, crave-worthy varieties – Chipotle (medium), Jalapeño (hot) and Habanero (hotter) – the new HEINZ Spicy Ketchup offerings provide a flavor experience and heat-level for any and all spice seekers.
The HEINZ Hot 57 Sauce is a red jalapeño twist on the brand’s classic 57 Sauce. HEINZ Hot 57 Sauce is the first new HEINZ 57 product in more than 10 years.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”
To learn more about HEINZ Hot Varieties and the ever-evolving HEINZ portfolio, visit Heinz.