Southern Recipe Small Batch Launches New Innovative Brand Extension, KRUTONES

Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind, has added New Butter & Garlic and Italian Style KRUTONES (pronounced Crew-Tone-Ez) to its collection of gourmet pork rinds as they sit alongside traditional croutons and other salad and soup toppers on shelf. Each new SKU boasts five grams of collagen just one gram of total carbohydrates per serving and is also gluten-free. With the launch of KRUTONES in April 2023 at an SRP of $3.99 for each 2-ounce pouch, Southern Recipe Small Batch aims to elevate the pork rind category overall.

Being gluten-free, low carb and high in collagen, KRUTONES are a flavorful alternative to traditional croutons and salad toppers. KRUTONES will become available in two savory varieties, elevating the salad and soup experience, including Butter & Garlic and Italian Style. The company is challenging shoppers to “Not be a Square” and think of croutons in a new light. Snack on them right out of the bag, toss them in a salad or use them as a crunchy topper for your favorite soups for a guilt-free and exciting take on the traditional.

“We’ve worked hard to educate today’s consumer about pork rinds and demystify the category, overall. With the opportunity to bring Southern Recipe Small Batch to shoppers in a different part of the grocery store, we’re confident we’ll be able to broaden our audience and adopt new, loyal pork rinds lovers,” said Mark Singleton, Vice President of Sales and Marketing for Southern Recipe Small Batch. “Casual snackers, dieters, foodies and everyone in between are sure to love KRUTONES.”