Grocery TV Partners with Harps, Expanding In-Store Retail Media Network to more than 4,800 Stores

Grocery TV, the largest in-store retail media network, today announced that it’s adding 145 stores to its network through a partnership with Arkansas-based Harps Food Stores, a leading regional grocery chain across the South and Midwest.

Through this partnership, Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays throughout their stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. Their team will be using Grocery TV’s Content Management System (CMS) to launch and track in-store digital campaigns, increasing the visibility of marketing initiatives and enhancing the shopper experience with timely, in-store messaging.

“Our goal is to make it easy for retailers to set up, manage and monetize their in-store retail media networks,” said Don Oelke, co-founder and COO at Grocery TV. “We’re excited to be partnered with Harps, a retailer well-known for their customer service and look forward to helping them build even stronger connections with their customers through a best-in-class in-store retail media network.”

“Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS,” said David Ganoung, Senior VP of Marketing and Chief Marketing Officer at Harps. “Best of all, they’ve handled the heavy lifting in terms of setting up and managing the network, so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers.”

This partnership underscores Grocery TV’s ongoing mission to provide a full-store solution and seamlessly integrate digital media into the retail environment, giving brands and retailers a more impactful way to connect with customers throughout their shopping experience.