Protein Candy Launches the World’s First “Super Candy”
Today Protein Candy officially launches across North America to introduce the world’s first “super candy.” With 14 grams of protein, 4 grams of sugar, 6 grams of prebiotic fiber and only 140 calories, Protein Candy™ packs a punch with up to 100 times more protein than any other candy on the market.
“Most protein bars are high in sugar and calories, while most better-for-you candies offer a low-sugar fix without much else,” said Morgan Kingdon, Director of Marketing, Protein Candy. “Protein Candy is a game-changing super candy because it satisfies your sweet tooth just like real candy should while delivering a lean, muscle-building protein boost with almost no sugar.”
Protein Candy disrupts the candy aisle
Whether a fitness buff, candy lover or both, Protein Candy offers candy, nutrition and a hefty helping of protein — all in one yummy, chewy bite. Whereas regular and ‘better-for-you’ candy contains zero to 3 grams of protein, Protein Candy is in a league of its own. It contains no sugar alcohols, which are common in low- or no-sugar foods and known to cause bloating. It’s naturally sweetened with monk fruit juice and stevia and made with natural flavors and colors. The delicious super candy innovation is available in four delicious flavors: Classic Fruit, Classic Fruit Sour, Berry Punch and Tropical Punch.
Consumers are ready for Protein Candy
From 2019 to 2022, the candy market surged by 34 percent while the global sugar-free confectionery market is expected to reach $4.13 billion by 2034. Simultaneously, the protein supplements market is on track to double, reaching $10.8 billion by 2030.
Protein Candy at CHFA in Toronto Sept. 21-22, 2024
Protein Candy will be at the Canadian Health Food Association (CHFA) event at Toronto’s Exhibition Place, Sept.21-22. Retail and press professionals are invited to experience Protein Candy and meet the innovative team of nutritionists and experts behind its development. Pro-athletes to be announced will also join to celebrate how they can finally enjoy candy again.
Available at Leading Grocers and Retailers
Protein Candy is now available at leading grocery retailers across Canada, including Sobeys, Safeway, Circle K and Popeye’s, with a recommended retail price of $4.99 for a 55 gram bag. For those looking to stock up, it’s available across North America in 12-pack boxes at Protein Candy. North American retailers can contact info@proteincandy.com.
Integrated Marketing Campaign
Protein Candy’s launch is supported by a robust integrated marketing campaign that includes digital advertising, in-store displays, out-of-home billboards and transit ads. Influencer partnerships include pro basketball player, Brian Wallack, noted trainer Haley Beth and fitness enthusiast, DJ Cristy Lawrence. Street-team sampling activations take place throughout September to focus on high-profile Toronto neighborhoods across the city and near landmarks including The Well, CN Tower, Union Station and Trinity Bellwoods. Creative was developed by its internal team with PR by Verified Communications. View assets here.