Uncrustables Launches New Raspberry Flavor—The First New PB&J in 10 Years
The best part of the sandwich is about to get even better! Smucker’s Uncrustables is launching a NEW PB&J flavor – Uncrustables Peanut Butter & Raspberry Spread Sandwiches – marking the first new sandwich flavor for the brand in more than 10 years. Rolling out across the country this fall, the new flavor boasts Uncrustables unbeatably soft bread, creamy peanut butter and sweet, seedless raspberry spread – unlocking a new twist on a true lunchbox legend.
“Uncrustables were born from a simple, yet powerful goal: make snack and mealtimes stress free. This commitment to simple solutions for busy lives has made Uncrustables a beloved lunch and snack staple for so many,” said Chris Achenbach, Marketing Director at the J.M. Smucker Co. “That same commitment fuels our drive to constantly evolve and innovate. New flavors that excite kids, convenient options for adults on-the-go – it’s all about delivering deliciousness, no matter how busy life gets.”
Uncrustables Peanut Butter & Raspberry Spread Sandwiches are the newest lunchbox and on-the-go solution, with no prep and no mess. Debuting just in time for back-to-school lunches, the Peanut Butter & Raspberry Spread Sandwiches go straight from the freezer to the lunchbox to make busy days a little easier.
The new Raspberry flavor is joining Uncrustables existing lineup, which includes Grape, Strawberry, Honey and Chocolate Flavored Hazelnut. With Raspberry, there are now five kid-friendly flavors, enough lunchbox variety to enjoy a new flavor every day of the school week! All Uncrustables feature bread baked fresh in the United States, no high-fructose corn syrup and no artificial sweeteners or colors.
Found in the freezer aisle, Uncrustables Peanut Butter & Raspberry Spread Sandwiches are available now at select retailers in 4- and10-count boxes. The Raspberry flavor will continue to roll out to all major national and regional retailers this fall. For full nutritional details and to track retailer availability, please visit SmuckersUncrustables.com for more information.