Veroni Joins Dallas Lapiplasty Pickleball World Championships as Official Sponsor
Veroni, a leading Italian charcuterie brand in the US since 2021, has announced its first sponsorship of the Lapiplasty® Pickleball World Championships. The event, held on Nov. 7-10, 2024 at the Brookhaven Country Club in Dallas, will see Veroni combine forces with the country’s fastest-growing sport.
Famous for its presence at top-tier events, such as the prestigious tennis tournaments in Indian Wells, Washington and Cincinnati, Veroni will bring original Italian flavors to pickleball fans in Texas. For four days of non-stop excitement, fans will have the chance to enjoy world-class pickleball matches featuring top players from around the globe as well as the Italian company’s top-quality products. Between games, spectators can indulge in delicious appetizers created with Veroni’s authentic Italian cured meats, paired with premium beverages to elevate the experience.
“Building on our fantastic experiences on the tennis courts in Indian Wells, Washington and Cincinnati, we are now excited to connect with new racket enthusiasts as we ride the wave of a booming trend in the US, which has seen an impressive 36.5 percent increase in participation since 2022″, Emanuela Bigi, Veroni’s Marketing Manager, said. “Pickleball is much more than a sport. It is a time of gathering and shared fun where people of all ages can come together. It is based on those moments of connection that we want to build awareness of our products. Since 1925, we have been dedicated to making these experiences even more enjoyable by bringing the quality and flavors of Italian tradition to consumers’ tables while accompanying their leisure time with our excellence.”
Veroni’s offering in Dallas is a winning formula which has been strengthened over time through its numerous sports and event sponsorships. At Brookhaven Country Club in Dallas, Veroni will have an exclusive branded suite where guests can enjoy an authentic Italian aperitivo experience, highlighting the brand’s premium charcuterie paired with sophisticated cocktails ready to take the moment to the next level.
Veroni chose to sponsor the Dallas Tour stop because pickleball has skyrocketed in popularity across the US, captivating players with its easy-to-learn style and fast-paced games. This exciting sport combines elements of tennis, badminton and ping pong to create a refreshing twist that is as addictive as it is fun. The PPA Tour, a premier professional circuit, shows top talent at events like Dallas, where the community comes together to enjoy exciting matches and vibrant energy.
This is not the first time that Dallas audiences have had the chance to experience Veroni’s delicacies up close. As an Official Partner of the renowned and unmissable Chefs for Farmers Food & Wine Festival, the Italian company hosted a special Veroni Garden on Nov. 3, where thousands of guests enjoyed tastings of its premium cured meats paired with refreshing Aperol Spritz. It was a fantastic afternoon celebrating authentic Italian flavors and the art of sharing good food.