Blue Diamond Unveils New Custom-Made Snack Vehicle, The Nutty Cruiser Ahead of National Almond Day

Blue Diamond Growers, the world’s leading almond marketer and processor, this week announced the creation of its latest innovation, The Nutty Cruiser set to officially launch on National Almond Day, Feb. 16. Blue Diamond’s almond vehicle will embark on the “Bring Your Flavor” National Tour, with the goal of distributing one million almond samples to consumers. This nationwide initiative was designed to showcase Blue Diamond’s bold and craveable flavors to provide the ultimate snacking experience for flavor fanatics all across the United States.

“With the Nutty Cruiser, we set out to create a playful and interactive way for our fans to experience Blue Diamond products like never before,” said Maya Erwin, Vice President of Marketing and Innovation. “We are naturally obsessed with almonds and want to share our love of this perfect snack far and wide during the ‘Bring Your Flavor’ tour. This launch embodies our passion for flavor, fun and community connection.”

The Nutty Cruiser, created by Inspira, will visit major markets throughout 2025 on the “Bring Your Flavor Tour” including Sacramento, CA, Los Angeles, New York City, Boston, Washington D.C., Chicago, Milwaukee, Indianapolis, Bentonville, AR, Panama City, FL and Columbus, OH, with additional locations to be announced soon.

At each stop, the event grounds will be transformed into a hub of flavor-packed activities and free snacks to delight almond lovers of all ages. Featuring an almond launcher that sends packs of almonds into the hands of hungry customers and engaging activities such as a Flavor Bar, Barrel-o-Flavor sampling stations and interactive games including ‘Guess That Flavor’ and ‘Almond-hole’ (a unique twist on cornhole), the event offers an unforgettable health-snacking experience. Consumers can share on social media using #BringYourFlavor and interact on-site for a chance to win exciting prizes, including a year’s supply of Blue Diamond snack almonds.

This quirky almond mobile was built in Dallas, TX and took more than 1,150 labor hours to complete. It is a larger part of Blue Diamond’s bold marketing strategy that will continue to surprise and delight consumers with unexpected flavor drops and surprise pop-ups throughout the year.

For the full tour schedule and updates, visit Blue Diamond.