It’s Getting Bold: Simply Spiked Announces First-Ever 8 percent ABV Innovation with Unapologetically Bold Attitude
Get ready, Simply Spiked is back and crashing the party with an all-new offering. Introducing Simply Spiked Bold, a line of spiked lemonades and limeades with a bolder flavor and 8 percent ABV that delivers a new twist on drinking experiences for consumers 21+ nationwide.
In the High ABV category where taste is the No. 1 purchase driver1, Simply Spiked Bold features two fan-favorite flavors: Signature Lemonade and Cherry Limeade. These boldly reimagined classics bring the 5 percent real fruit juice, squeezed then concentrated and amazing taste that drinkers have come to know and love from Simply Spiked, with 8 percent ABV.
“As a leader within the FAB category, Simply Spiked has been providing consumers with a wide variety of flavor offerings since the brand debuted in 2022,” said Jamie Rotnicki, Vice President of Innovation at Molson Coors Beverage Company. “We are taking our next step with Simply Spiked Bold to offer fans bolder flavors of some of their favorite Simply Spiked products with our real fruit juice credentials and an 8 percent ABV.”
Simply Spiked Bold is the ultimate beverage for any gathering with friends or a celebratory cheers. Delivering familiar tastes in a new, bolder drinking experience, Simply Spiked Bold is sure to turn up the volume for tastebuds everywhere.
Since its launch in 2022, Simply Spiked has continually brought 21+ drinkers the flavors they have been asking for and new Simply Spiked Bold meets consumers at the growing convenience store channel, which has shown strong performance in single-serve, higher ABV beverage options.
This latest innovation builds on the brand’s impressive launch record2, which includes Simply Spiked Lemonade debuting as No. 1 New Flavored Alternative Beverage in 2022, followed by Simply Spiked Peach claiming the title in 2023 in multi-outlet stores and Simply Spiked Limeade ranking as the No. 1 New Flavored Alternative Beverage launch in Grocery in 2024.
Simply Spiked Bold is now available in convenience stores nationwide in single-serve cans, with 24oz and 16oz cans available in select states.
Check out our product locator at Simply Spiked to celebrate responsibly and find these ready-to-drink beverages near you. For more information about Simply Spiked and its products, follow the brand on social media at @drinksimplyspiked.