Craig Dubitsky and Robert Downey Jr.’s happy Products Enters Albertsons, Expanding Strong National Retail Presence

Happy, founded by accomplished entrepreneur Craig Dubitsky (hello, eos, method products) and Academy Award-winning actor, entrepreneur and producer Robert Downey Jr, is introducing its Ready-to-Drink Vanilla, Caramel and Mocha Lattes and Cold Brew into 11 Albertsons Companies divisions across 34 states nationwide. This expansion into 2,070 doors comes as happy marks its first year business and continues to demonstrate strong and rapid growth in the retail market.

Albertsons Companies is one of the largest food and drug retailers in the United States, with more than 2,200 stores in 34 states and the District of Columbia. Its well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.

happy launched its seriously delicious range of Light, Medium and Dark blends in a variety of formats including Ground, Whole Bean, Instant and K-cup compatible happy pods in early 2024, followed by Ready-to-Drink options just a month later. This quick product expansion was driven by early demand and interest from retail partners to introduce convenient coffee options for modern drinkers in search of on-the-go offerings with incredible taste. Research firm Mintel reported that 60 percent of Gen Zers and 54 percent of millennials drink ready-made coffee, with the Ready-to-Drink category expected to reach $8.6B by 2029. The partnership with Albertsons is allowing happy to reach this massive audience where they love to shop.

“We’re absolutely thrilled to bring happy to even more people by partnering with Albertsons. So many coffee lovers rely on Albertsons and their incredible roster of beloved banners for the things they need, want and love; meeting those shoppers in their happy place truly makes us smile,” said happy co-founder and CEO, Craig Dubitsky.

An essential part of happy’s brand DNA is its first-of-its-kind partnership with NAMI (the National Alliance on Mental Illness). Reimagining the relationship between entrepreneurship and philanthropy, happy has provided NAMI with an equity stake in the company. To de-stigmatize mental health and provide meaningful support to those in need, every happy product features a QR code that directs to NAMI’s resources. The brand’s expansion into Albertsons offers a new opportunity to continue to raise awareness for these necessary resources while helping to further remove stigma around mental health.