Nongshim Named an Official Partner of the LA Galaxy and Dignity Health Sports Park
Reigning 2024 MLS Cup champions, the LA Galaxy and their home stadium, Dignity Health Sports Park (DHSP) have launched a new multi-year partnership with Nongshim America (Nongshim), a global leader in noodles and snack foods. The agreement, brokered by AEG Global Partnerships, designates Nongshim as an official partner of both the LA Galaxy and DHSP, further strengthening the company’s presence in Southern California while deepening its ties with the local community.
Additionally, as part of the collaboration, Nongshim will launch an exclusive new Nongshim Station concession at DHSP, offering fans a curated selection of signature noodle dishes and innovative menu items. This marks the first time Nongshim has established a large-scale footprint inside a professional sports arena, underscoring its commitment to connecting with soccer fans in new and meaningful ways. The partnership with Nongshim will support various ongoing community needs and local outreach initiatives by working alongside the LA Galaxy Foundation.
With its North American division headquartered in Rancho Cucamonga, CA, Nongshim is a South Korean multinational food and beverage company renowned for its famous Shin Ramyun noodles. Founded in 1965, the company has grown into the largest noodle and snack manufacturer in South Korea, playing a key role in the rising popularity of Korean cuisine worldwide. With this partnership, Nongshim America aims to celebrate its Southern California roots by engaging with the region’s diverse fanbase and sharing its signature flavors with soccer fans at DHSP.
“We are incredibly proud to partner with Dignity Health Sports Park and the LA Galaxy, a club that shares our passion for community and culture,” said Kevin Chang, PR Team Manager of Nongshim. “With our headquarters in Southern California, this collaboration is especially meaningful as it allows us to connect with local fans and celebrate the diverse flavors that define our brand. We can’t wait to share our signature dishes with the LA Galaxy community and make matchdays even more memorable.”
The new Nongshim Station concession, located on the main concourse of DHSP, will officially debut on Feb. 23 at the LA Galaxy’s home opener, giving fans in attendance a first taste of the exciting new lineup. Levy Restaurants, the exclusive concessionaire of DHSP and Nongshim worked together to curate each of the new signature dishes. Fans visiting Nongshim Station will get to choose from a variety of items, including the Galaxy Ramyun Bowl, Cozmos Toomba Noodle Bowl, The Pitch Vegan Ramyun Bowl and the Ramyun Burrito each crafted to bring out the bold and authentic flavors that have made Nongshim a global favorite. The menu will also feature unique snacks, giving fans an elevated and curated matchday dining experience.
“We’re always looking for unique new ways to enhance the fan experience, and we’re excited to welcome Nongshim to our venue,” said Katie Pandolfo, General Manager of Dignity Health Sports Park. “Their rich history and commitment to quality aligns perfectly with our mission to provide top-tier offerings for our guests. We look forward to seeing fans enjoy these new and exciting menu options throughout the season.”
In addition to the new concession, Nongshim will also bring its brand to life as the featured title night sponsor of one LA Galaxy home game per season. The special event will include in-stadium activations, fan giveaways and engagement opportunities designed to celebrate the brand’s culinary heritage and deepen its connection with LA Galaxy supporters.
Moreover, Nongshim’s branding will feature in as the Presenting Sponsor of the pregame “Warmups” a popular social media feature, bringing additional exposure across the LA Galaxy’s digital platforms throughout the MLS season.
“Nongshim is a brand with a rich legacy, and we are thrilled to welcome them as an official partner of the LA Galaxy,” said Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy. “Their commitment to quality, innovation and community engagement aligns perfectly with our mission, and we look forward to introducing our fans to their incredible products throughout the season.”
As an official partner of LA Galaxy, Nongshim will activate at select home matches with pregame and exit sampling opportunities, promotional items and ticket giveaway events, allowing fans to experience its iconic flavors and goods firsthand. The brand will also be integrated into the game-day experience with LED fieldboard and ribbon board signage, as well as digital scoreboard exposure, ensuring a dynamic and engaging in-game presence.
“From the beginning, this partnership was a natural fit,” said Rashid Dadashi, Senior Director, AEG Global Partnerships. “Nongshim’s dedication to bringing people together through food, combined with their deep ties to Southern California, makes them an ideal partner for the LA Galaxy and Dignity Health Sports Park. We are excited to work together to create engaging experiences for fans both inside and outside the stadium.