Pillsbury Funfetti Unveils New Celebrations Cake Mix

Pillsbury Baking is making it easier to join the viral Sprinkle Cake trend with its new Funfetti Celebrations Cake Mix.

From TikTok to trendy bakeries, sprinkle-covered cakes have taken over social media feeds but those bakery price tags can be a little extra. Enter Funfetti Celebrations Cake Mix: a budget-friendly, foolproof way to create the same eye-catching, sprinkle-loaded masterpiece in your own kitchen.

With extra sprinkles baked right into the batter plus a whole bonus pack of sprinkles—including stars, pearls, rainbow and sequin sprinkles—to coat the outside, this cake mix makes it easy to create a jaw-dropping dessert that looks straight out of a boutique bakery. Simply add cake mix, eggs, oil and water, in a bowl, stir and bake. When you’re ready to decorate, spread your favorite Funfetti frosting onto the cake and use your palm to gently press the sprinkles into the cake starting from the bottom up. The result is a picture-perfect cake that’s ready for Instagram, birthday parties or just a fun weekend bake-off with friends and family.

“With Funfetti Celebrations Cake Mix, we’re bringing the sprinkle cake trend straight to home bakers so they can create stunning, festive cakes for a fraction of the cost. It’s all about making special moments even sweeter — and more fun!” said Dan Anglemyer, Chief Operating Officer at Hometown Food Company.

The new Pillsbury Funfetti Celebrations Cake Mix is available now in the baking aisle at Walmart, with more national retailers coming soon. The product retails at Walmart for $3.98 (19.4 oz Box).

Visit Pillsbury Baking.