Yasso and Chelsea Handler Launch ‘Handle Your Freezer’ Campaign

The freezer is prime real estate in any kitchen, yet it often becomes a frozen wasteland of forgotten leftovers, expired mystery meats and frostbitten fails. In fact, a recent Yasso survey* found that more than 30 million Americans haven’t cleaned out their freezers in over a year and a whopping 16 million admit they never have. No joke! So, unsurprisingly, more than 65 million Americans would gladly hand off this chilly chore if given the chance.

This spring, while you’re busy pretending to organize your closets, Yasso, the ridiculously better frozen snack brand, is teaming up with Chelsea Handler, the celebrated comedian, author of the #1 New York Times bestselling book I’ll Have What She’s Having and queen of clean quips, to help you “Handle Your Freezer,” because frankly, your frozen snacks deserve better. Together with the cleaning pros on Taskrabbit, neglected freezers everywhere will be refreshed and restocked with better-for-you Yasso frozen Greek yogurt snacks. And one lucky winner in NYC† will get Chelsea Handler to personally handle their freezer. So if you’ve been hoarding frozen burritos like they’re family heirlooms, prepare for some playful freezer burns.

“As someone who has built a career on calling out ridiculous behavior, I feel it’s only fair to admit my own freezer looks like a frozen graveyard of bad decisions,” said Handler. “That’s why I knew it was time to handle the situation and team up with Yasso to help the rest of you do the same, because your frozen snacks should be ridiculously better, not ridiculously unrecognizable. Trust me, making room for something better feels almost as good as eating it.”

From April 23 to May 21, snackers nationwide can visit Yasso and enter for a chance to win a freezer clean-out from Taskrabbit — because if you won’t do it, we’ll find someone who will. And to sweeten the deal, your freezer will be filled with creamy, dipped and sandwiched Yasso deliciousness.†

“At Yasso, we’re on a mission to transform the way people snack, one freezer at a time,” said Bentley King, U.S. head of ice cream marketing operations at Unilever. “Now, with Chelsea Handler and Taskrabbit, we’re making it easier and a lot more fun, to clear out the old and stock up on something ridiculously better, just in time for summer.”

Time to handle your freezer, because your frozen snacks deserve better and honestly, so do you.

Yasso’s ridiculously better frozen snacks are available at select retailers nationwide. To find a store near you and learn more about the “Handle Your Freezer” campaign, visit Yasso and follow the delightfully delicious journey on Instagram @yasso, Facebook @YassoFrozenYogurt and X @yassofroyo.