Wasa and Dylan Efron Partner to Celebrate Launch of Crisp Creations Crackers
To celebrate the launch of Wasa’s first-ever lightly flavored, round crispbread—Crisp Creations —the brand is kicking off a summer of snacking with a bold and crunchy twist. From a flavor-packed glamping retreat on Governors Island in New York City, to ASMR-worthy snack moments and a partnership with travel documentarian and outdoor enthusiast Dylan Efron, Wasa is inviting fans to experience Crisp Creations crackers for themselves.
Wasa’s new Crisp Creations crispbreads are crackers with a modern take—lightly flavored, extra-large and satisfyingly crunchy. Available in Sesame & Sea Salt and Cinnamon, each variety starts with simple, wholesome ingredients that are perfect for layering with sweet or savory toppings. Whether it’s creamy avocado with chili flakes on Sesame & Sea Salt or a nostalgic marshmallow spread on Cinnamon, Crisp Creations are made to spark snack creativity.
To spread the word about Wasa’s new Crisp Creations crackers and upcoming Wasa Camp Crunch experience, the brand is partnering with adventure creator and TV personality, Dylan Efron, to demonstrate how easy it is to fit Crisp Creations crackers into a busy life. Known for his love of adventure, fitness and exploring the outdoors, Efron brings the perfect wholesome energy to the brand. He’ll be sharing his favorite ways to enjoy Crisp Creations crispbreads, offering quick and tasty options that fit seamlessly into his fast-paced, active lifestyle.
“As someone who’s always on the move— I need snacks on hand that are quick, flavorful and won’t slow me down,” said Efron. “Wasa’s Crisp Creations crackers are a perfect fit for that. My go-to is Sesame & Sea Salt flavor with avocado, lemon and chili flakes – or everything bagel seasoning – it’s quick and easy to make, has that satisfying crunch, paired with healthy fats to stay full for whatever activity comes next.”
Set against a luxurious urban retreat on Governors Island, Wasa Camp Crunch kicks off a summer of snacking by transforming the great outdoors into a playground of flavor and adventure. This snacking experience captures the nostalgia of summer camp while bringing to life the extra-large, round shape and satisfying crunch of Wasa’s new Crisp Creations crackers. Through a mix of outdoorsy activities and delicious meals and snacks, the experience will activate all the senses, giving snack lovers quite literally the “crunch retreat” they deserve.
“We know that with 76 percent of consumers saying that they’ve replaced meals with snacking, the round shape of Crisp Creations crackers and baked-in flavor let people get creative when preparing delicious, health-conscious snacks,” said Lori Schwartz, Brand Manager at Wasa USA. “We also know Wasa fans lead active lives and want to kick off summer with some wholesome fun! Enter Wasa Camp Crunch: the retreat that shows how easy it is to snack creatively and refuel both bodies and minds.”