WK Kellogg Co and Meijer Team Up to Support Middle School Sports in the Detroit Area
WK Kellogg Co and Meijer recently joined forces to support the next generation of student athletes in the Detroit area, donating $25,000 to strengthen middle school sports programs at five local schools. Through the Kellogg’s Frosted Flakes Mission Tiger program, Great Oaks Academy, Trillium Academy, Detroit Achievement Academy, Center Line Prep and the Detroit Lions Academy each received $5,000 to enhance their athletic programs and provide more opportunities for their middle school students. The donation was celebrated on May 2, at Ford Field with a check presentation and special appearances by Tony the Tiger and Detroit Lions Running Back, Craig Reynolds.
“At WK Kellogg Co, we believe every child deserves the chance to play like a tiger,” said Megan Markovich-Kulik, Sales Senior Director at WK Kellogg Co. “We are proud to team up with Meijer to invest in the health, development and future of student athletes in the Detroit area.”
Through Mission Tiger — and with the support of valued partners like Meijer — WK Kellogg Co is working to ensure more kids have the chance to experience the life-changing benefits of sports.
“We’re pleased to partner with WK Kellogg Co to support our local communities and enhance opportunities for student athletes,” said Kaylee Schultz, Director of Merchandising at Meijer. “This donation reflects our commitment to fostering youth development through sports and education, ensuring that every student has the chance to thrive both on and off the field.”
Since the program launched in 2019, Mission Tiger has partnered with Donors Choose to create nearly 2.3 million kids’ sports and play experiences for middle school students in more than 3,000 schools across the country.
“On behalf of Trillium Academy, we’re incredibly grateful for Mission Tiger’s generous support through DonorsChoose,” said Stephanie Brazell, a sixth-grade teacher at Trillium Academy. “This donation helps our students explore new activities, build confidence, strengthen communication skills and feel part of a community. Mission Tiger is truly GRRREAT — and go Lions!”
Mission Tiger is a key part of WK Kellogg Co’s broader sustainable business strategy, Feeding Happiness, which is focused on building healthier and happier futures for families, kids and communities. For every Kellogg’s Frosted Flakes box purchased, a $3 donation is sparked by uploading a receipt via Mission Tiger.