SaltWise Acquires Green Salt to Become Plant-Based Salt Industry Leader

SaltWise, a plant-based, eco-conscious leader redefining the premium salt market, has announced its acquisition of Green Salt, the brand behind the sea asparagus salt alternative that’s become a staple for health-conscious eaters.

With the addition of Green Salt’s 100 percent natural, low-sodium blend, the company becomes the leading plant-based salt in the US and beyond. Existing Green Salt customers will have access to more product options, expanded availability, money-back guarantees and SaltWise’s educational and retail resources.

“This isn’t just a consolidation, it’s a movement,” said Harleen Singh, Chief Marketing Officer at SaltWise. “Together with Green Salt, we’re taking everything people love about salt and making it smarter, greener and more accessible around the world.”

Green Salt’s product, previously featured in The New York Times, has garnered cult status among chefs, nutritionists and foodies looking for bold taste with benefits — including 50 percent less sodium, rich umami flavor and a sustainable impact.

“We created Green Salt to challenge the idea that health and taste had to be a tradeoff,” said Chris Lin, co-founder of Green Salt. “SaltWise shares that belief in making better salt available to more people, and now we will scale that vision together.”

The acquisition comes at a time when consumer demand for healthier, cleaner ingredients is at an all-time high. The global salt substitute market is projected to reach $2.3 billion by 2030, with SaltWise as the clear industry leader.

SaltWise will reach a combined base of more than 90,000, leveraging its Amazon footprint globally. See the full product line at SaltWise.