Potbelly and Zapp’s Launch Hot Pepper Chips
Potbelly Sandwich Works, the iconic neighborhood sandwich shop, is heating up taste buds this summer with its new signature Hot Pepper Flavored Potato Chips in partnership with Zapp’s, the daringly different brand of chips and pretzels with bold flavors rooted in the sights and sounds of The Big Easy. The new chips bring the flavor of Potbelly’s craveable signature Hot Peppers in a spicy, snackable, portable form, now available exclusively at Potbelly shops nationwide.
Known for their kettle-style process, fried one batch at a time, Zapp’s Kettle Potato Chips have been the perfect pairing to Potbelly’s oven-toasted sandwiches for more than 15 years. The two brands teamed up for the Hot Pepper Flavored Chips, marrying the taste of a Potbelly fan-favorite with Zapp’s distinctive, crunchy and bold flavors to offer fans a spicy twist on a classic chip experience. The Hot Pepper Chips join a lineup of longtime Zapp’s favorites, including Voodoo, Spicy Cajun Crawtators, Evil Eye, Salt & Vinegar and other unique flavors.
“Our Hot Peppers have a cult following, with fans adding them to their entrees and sides, enjoying the heat in our signature sauces and hummus or buying them by the jar to enjoy and share,” said Potbelly Director of Consumer Insights and Menu Innovation Eric Chenel. “Now, we’re thrilled to deliver that bold flavor in a whole new format. These chips are spicy, flavorful and unmistakably Potbelly. Whether paired with a toasty sandwich or enjoyed on their own, they bring the perfect Potbelly kick that fans have come to expect from our Hot Peppers.”
For information on exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit Potbelly and for more information on Potbelly, visit Potbelly.
To learn more about Zapp’s, visit Zapp’s website or connect with Zapp’s on Facebook, Instagram and TikTok. And, as always, “Laissez les bons temps rouler!”