Cizzle Brands’ CWENCH Hydration Now Sold in More Than 300 Sobeys Locations Across Canada

Cizzle Brands Corporation announced that more than 300 Sobeys locations are now carrying CWENCH Hydration™ in its ready-to-drink format in its Blue Raspberry, Rainbow Swirl, Tropical Flow and Pink Lemon Flow flavors. As CWENCH continues to become part of more Canadians’ hydration routines, consistent availability in the grocery channel is proving to be a key driver of growth for repeat purchases. As of this writing, more than 3,300 locations across Canada, the United States and Europe carry CWENCH Hydration including supermarkets, convenience stores, sports arenas and fitness clubs.

Cizzle Brands recently launched Pink Lemon Flow, a new flavor of CWENCH Hydration developed with Coach Chippy, which will exclusively be carried in the grocery category by Sobeys Inc. banners including Sobeys, Longos, Safeway, Thrifty Foods and Farm Boy. The introduction of additional CWENCH Hydration SKUs to the Sobeys chain further strengthens the brand’s presence in the network of Empire Company, which is the parent entity of Sobeys Inc., operating in all ten of Canada’s provinces with more than 1,600 retail stores and more than 350 retail fuel locations. Prior to the recent launch of Pink Lemon Flow across Sobeys Inc. banner stores, CWENCH Hydration was already being carried in nearly half of all Farm Boy’s locations in Ontario.

The Voila grocery delivery service operated by Sobeys Inc. is also now carrying the full range of CWENCH Hydration flavors. First launched in June of 2020, Voila picks and delivers its orders from Customer Fulfillment Centers in Toronto, Montreal and Calgary, which can help to enhance penetration of the CWENCH Hydration brand in some of Canada’s largest urban population centers.

Cizzle Brands’ Founder, Chairman and Chief Executive Officer John Celenza said, “Lockstep with the increased awareness of CWENCH Hydration across Canada, we’re building its presence in the grocery category. We’re highly selective of which retail partners we work with and focus on building solid relationships with them. This is why we’re excited to be working with Sobeys and its several well-known banners. Their footprint across Canada means that Canadians can find CWENCH just about anywhere they want it. There is plenty more to come from us as we strive to become the market leader in hydration and sports nutrition for athletes of all ages.”

For more information about Cizzle Brands, click here.