Albert Heijn Introduces Innovative Product Line for Healthier and More Sustainable Eating
Ahold Delhaize is working toward a more sustainable food system by inspiring healthier lifestyles and minimizing environmental impact. By collaborating across the value chain, we support communities in embracing sustainable habits and accelerating decarbonization for a better future. We do so by placing the health of people and the planet at the core of our efforts, encouraging shifts toward healthier, more sustainable diets and practices. That’s why we’re pleased to share that our local brand in the Netherlands, Albert Heijn, has launched an innovative product line to make plant-based food more accessible.
Recently, Albert Heijn introduced 15 new products that combine cow’s milk or meat with plant-based ingredients such as field bean protein, sugar beet fiber, celeriac and butter beans. This mix provides a familiar taste and texture, with improved nutritional values (such as lower in saturated fat) and lower CO₂e emissions. In addition, they are priced the same or cheaper compared to their fully animal-based equivalents. The range includes two dairy drinks with a mix of cow’s milk and plant-based proteins; seven meat products including hamburgers, lean minced meat, sausages, meat balls and chipolata sausages enriched with sugar beet fiber; and six different cold cut meat varieties including grilled sausage and salami amongst others.
“The idea of products that combine animal-based and plant-based ingredients is new and may take some getting used to. But taste research shows that these products are just as tasty as the regular variants,” says Nienke Tjerkstra, responsible for sustainability and health at Albert Heijn. “We make it easier to eat plant-based food more often, without customers having to compromise on taste or habits. Small adjustments can make a difference, for yourself and for the planet.”
Albert Heijn is gradually moving towards a diet in which plant-based proteins are becoming increasingly important. With almost 350 products under the AH Terra brand, Albert Heijn’s plant-based product line, the supermarket is helping customers to choose plant-based foods more easily and more often.
By encouraging a shift towards a more plant-rich diet, Ahold Delhaize’s local brands aim to provide greater value and choice to customers. This includes offering delicious, nutritious and affordable options that cater to diverse lifestyles and preferences. This fits within the broader movement of the protein transition, in which the shift to sustainable protein sources is crucial for achieving climate and environmental goals.
For more information and examples of our local brands’ approaches to healthier and more sustainable choices, please visit this webpage.
Ahold Delhaize is working toward a more sustainable food system by inspiring healthier lifestyles and minimizing environmental impact. By collaborating across the value chain, we support communities in embracing sustainable habits and accelerating decarbonization for a better future. We do so by placing the health of people and the planet at the core of our efforts, encouraging shifts toward healthier, more sustainable diets and practices. That’s why we’re pleased to share that our local brand in the Netherlands, Albert Heijn, has launched an innovative product line to make plant-based food more accessible.
Recently, Albert Heijn introduced 15 new products that combine cow’s milk or meat with plant-based ingredients such as field bean protein, sugar beet fiber, celeriac and butter beans. This mix provides a familiar taste and texture, with improved nutritional values (such as lower in saturated fat) and lower CO₂e emissions. In addition, they are priced the same or cheaper compared to their fully animal-based equivalents. The range includes two dairy drinks with a mix of cow’s milk and plant-based proteins; seven meat products including hamburgers, lean minced meat, sausages, meat balls and chipolata sausages enriched with sugar beet fiber; and six different cold cut meat varieties including grilled sausage and salami amongst others.
“The idea of products that combine animal-based and plant-based ingredients is new and may take some getting used to. But taste research shows that these products are just as tasty as the regular variants,” says Nienke Tjerkstra, responsible for sustainability and health at Albert Heijn. “We make it easier to eat plant-based food more often, without customers having to compromise on taste or habits. Small adjustments can make a difference, for yourself and for the planet.”
Albert Heijn is gradually moving towards a diet in which plant-based proteins are becoming increasingly important. With almost 350 products under the AH Terra brand, Albert Heijn’s plant-based product line, the supermarket is helping customers to choose plant-based foods more easily and more often.
By encouraging a shift towards a more plant-rich diet, Ahold Delhaize’s local brands aim to provide greater value and choice to customers. This includes offering delicious, nutritious and affordable options that cater to diverse lifestyles and preferences. This fits within the broader movement of the protein transition, in which the shift to sustainable protein sources is crucial for achieving climate and environmental goals.
For more information and examples of our local brands’ approaches to healthier and more sustainable choices, please visit this webpage.
Ahold Delhaize is working toward a more sustainable food system by inspiring healthier lifestyles and minimizing environmental impact. By collaborating across the value chain, we support communities in embracing sustainable habits and accelerating decarbonization for a better future. We do so by placing the health of people and the planet at the core of our efforts, encouraging shifts toward healthier, more sustainable diets and practices. That’s why we’re pleased to share that our local brand in the Netherlands, Albert Heijn, has launched an innovative product line to make plant-based food more accessible.
Recently, Albert Heijn introduced 15 new products that combine cow’s milk or meat with plant-based ingredients such as field bean protein, sugar beet fiber, celeriac and butter beans. This mix provides a familiar taste and texture, with improved nutritional values (such as lower in saturated fat) and lower CO₂e emissions. In addition, they are priced the same or cheaper compared to their fully animal-based equivalents. The range includes two dairy drinks with a mix of cow’s milk and plant-based proteins; seven meat products including hamburgers, lean minced meat, sausages, meat balls and chipolata sausages enriched with sugar beet fiber; and six different cold cut meat varieties including grilled sausage and salami amongst others.
“The idea of products that combine animal-based and plant-based ingredients is new and may take some getting used to. But taste research shows that these products are just as tasty as the regular variants,” says Nienke Tjerkstra, responsible for sustainability and health at Albert Heijn. “We make it easier to eat plant-based food more often, without customers having to compromise on taste or habits. Small adjustments can make a difference, for yourself and for the planet.”
Albert Heijn is gradually moving towards a diet in which plant-based proteins are becoming increasingly important. With almost 350 products under the AH Terra brand, Albert Heijn’s plant-based product line, the supermarket is helping customers to choose plant-based foods more easily and more often.
By encouraging a shift towards a more plant-rich diet, Ahold Delhaize’s local brands aim to provide greater value and choice to customers. This includes offering delicious, nutritious and affordable options that cater to diverse lifestyles and preferences. This fits within the broader movement of the protein transition, in which the shift to sustainable protein sources is crucial for achieving climate and environmental goals.
For more information and examples of our local brands’ approaches to healthier and more sustainable choices, please visit this webpage.