Premier Protein and Milk Bar Launch New “Power Hour” Protein Menu
Premier Protein understands the power of an afternoon sweet treat – but doesn’t believe in sacrificing flavor for nutrition. That’s why they’re collaborating with the iconic team at Milk Bar to deliver protein-packed menu items this August. That’s right, the minds that brought you the viral cereal milk ice cream, birthday cake truffles and compost cookies are now baking with the dependable, yet delicious, Premier Protein to create a decadent Protein Menu all month long.
In support of the new Protein Menu, Milk Bar will be hosting a daily Premier Protein Power Hour, right when that afternoon slump hits! During the hours of 3pm – 4pm, fans can get one protein menu item for FREE*, ensuring your midday treat has the power to fuel your journey and keep the party going!
“As a mom, business owner and eternal dessert lover, I’m always looking for ways to fuel my day without sacrificing deliciousness,” said Christina Tosi, founder of Milk Bar. “That’s why I’m so excited to team up with Premier Protein on this delightfully unexpected yet truly crave-worthy collaboration, proving you really can have your cake and eat it too.”
The Protein-Packed Lineup
“At Premier Protein, we believe that a health and wellness journey shouldn’t mean compromising flavor. That’s why we’ve partnered with Milk Bar, whose creativity and impressive flavor innovation we’ve long admired, to bring to life a delicious menu made with some of the most popular products in our portfolio,” said Amy Larek, Senior Director of Marketing, Premier Protein.
The Premier Protein x Milk Bar menu includes a Blueberry Pancake Super Cookie, Mega Milkshake Caramel Cake and Power-Packed Tiramisu Truffle. To sweeten the deal and to offer an added protein-packed punch, each Protein Menu item will be served with a free Premier Protein High Protein Shake in Vanilla, Chocolate or Café Latte. It’s time to mix and match a protein collab item with your favorite shake flavor.
Premier Protein x Milk Bar Protein Menu:
- Blueberry Pancake Super Cookie – Made with the Premier Protein Vanilla 100 percent Whey Protein Powder, the Blueberry Pancake Super Cookie packs 10g of protein in every deliciously chewy cookie. With tangy blueberry and rich maple notes, this cookie is sure to satisfy any sweet craving. In addition to popping up in four Milk Bar locations, the cookies will be available for nationwide shipping here.**
- Mega Milkshake Caramel Cake – An in-store exclusive in NYC, LA and DC, the Mega Milkshake Caramel Cake is a soft sponge cake made with Premier Protein Vanilla 100 percent Whey Protein Powder and topped with a decadent caramel drizzle. For an interactive protein experience, grab a High Protein Shake of your choosing (we recommend the vanilla!) and pour it over the top for an ooey gooey, protein-packed cake experience!
- Power-Packed Tiramisu Truffle – By popular demand, the team at Milk Bar is thrilled to be bringing the much-requested tiramisu treat to life! With a delicious mascarpone filling within a coffee-flavored truffle base soaked in a Premier Protein Café Latte High Protein Shake, each truffle features a creamy protein-packed core and dark chocolate shell, dusted with Premier Protein Chocolate 100 percent Whey Protein Powder. This tiny truffle packs a serious punch, delivering on all your tiramisu cravings with a rich coffee flavor and decadent chocolate coating.
The Premier Protein x Milk Bar menu items will be available at the NYC, LA and DC Milk Bar flagship locations in-store and for delivery in those cities on DoorDash, UberEats and GrubHub. For fans who can’t make it to the flagship stores, Blueberry Pancake Super Cookie will also be available at the new Chicago Milk Bar store and online here for delivery nationwide.