SPAM Hits the Road with SPAM Sushi as Store Availability Goes Nationwide
The SPAM brand, in collaboration with Kroger, introduces the first-ever SPAM Musubi Mobile: a larger-than-life food truck shaped like a SPAM Musubi that’s nearly seven feet tall — an unmistakable site for fans and musubi lovers alike.
Earlier this year, SPAM sushi products rolled out nationwide at Kroger’s Family Stores, including Ralphs Grocery Company, and now they’re hitting the road to celebrate in true SPAM brand style.
In honor of National SPAM Musubi Day on Aug. 8, the SPAM Musubi Mobile will visit select Ralphs locations in Southern California, offering free samples of SPAM Musubi and SPAM Norimaki, all accompanied by music, outdoor games, SPAM brand merchandise, coupons and more.
For those who can’t catch the Musubi Mobile in person, the celebration continues nationwide: SPAM sushi is now a permanent offering at fresh-sushi counters inside Kroger and Ralphs stores across the country, giving everyone a chance to experience this savory snack. Consumers nationwide can also get in on the fun, with a digital coupon to redeem free samples across stores nationwide now through Aug. 9, 2025.
SPAM Musubi Mobile locations
- Thursday, Aug. 7 | 12-2 p.m. PT
- Ralphs, 260 S. La Brea Ave., Los Angeles
- Thursday, Aug. 7 | 5-7 p.m. PT
- Ralphs, 11727 W. Olympic Blvd., Los Angeles
- Friday, Aug. 8 | 12-2 p.m. PT
- Ralphs, 2600 Victoria Blvd., Burbank, CA
“SPAM sushi is a lasting culinary tradition that blends heritage, creativity and global appeal,” said Dan Kubiak, senior brand manager for the SPAM brand. “From the beloved SPAM Musubi to inventive takes like SPAM Norimaki, these dishes continue to resonate, especially across Asian American and Pacific Islander communities where SPAM products hold deep cultural significance. Our collaboration with Kroger brings these ready-to-enjoy favorites to even more fans, whether they’ve loved the SPAM brand for years or are just discovering what makes it so iconic.”
The permanent lineup of SPAM sushi offerings at Kroger’s Family Stores includes Hawaiian-inspired SPAM Musubi and Japanese-inspired SPAM Norimaki, now available at fresh sushi counters nationwide.
For full event details and to learn more about where to find SPAM sushi, visit SPAM and follow the SPAM brand on Instagram at @spambrand, on Tik Tok at @spambrand and on Facebook @spambrand.