Back-to-School Snacking Gets a Reality Check with Crispy Green’s Health Over Hype Campaign
As parents gear up for the back-to-school rush, many are finding themselves stuck in the snack aisle wondering: What’s actually healthy for my kids?
Crispy Green is stepping in with its new Health Over Hype campaign—an initiative that cuts through misleading labels and buzzwords to remind families that real, wholesome food doesn’t need flashy marketing. At the heart of the campaign is Crispy Fruit, the brand’s top-selling line of freeze-dried fruit snacks made with just one ingredient: 100 percent pure fruit. No added sugar. No preservatives. No nonsense.
“In a world filled with overprocessed snacks and confusing health claims, Crispy Fruit is a smart, feel-good choice parents can trust,” said Mia Syn, MS, RDN, nationally recognized dietitian and campaign partner. “Parents today are more label-savvy than ever but even they can feel overwhelmed. Crispy Green makes it simple: real fruit, nothing added.”
Why Parents Love Crispy Fruit
- 100 percent Pure Fruit – No additives, preservatives or artificial anything
- Naturally Sweet & Crunchy – A kid-approved texture and taste
- Shelf-Stable & Portable – Great for lunchboxes, backpacks and after-school snacks
- Nut-Free & Plant-Based – Safe for schools and allergy-sensitive households
- Snack-Sized & Convenient – Individually packed for grab-and-go ease
Snack Smarter: Explore the Back-to-School Hub
As part of the campaign, Crispy Green has partnered with Mia Syn to launch a Back-to-School Resource Hub—a go-to destination filled with practical tools to help parents make smarter snack choices and separate health from hype.
Resources include:
- Real-world tips from Crispy Green parents
- A downloadable S.N.A.C.K.-cronym guide for navigating snack labels
- Snack-packing advice from retail dietitians
- A fun Health vs. Hype quiz game for parents to test their snacking knowledge
- Product locator and store finder for Crispy Fruit
Limited-Time Seasonal Offer: Try the Crispy Fruit Trial Pack
New to Crispy Fruit? Just in time for back-to-school, Crispy Green is offering a seasonal Trial Pack featuring four fan-favorite flavors—Strawberry, Mango, Apple and Pineapple—each in a kid-friendly snack pouch. It’s a flavorful way for families to taste the difference real fruit can make.
Available for a limited time only, the Crispy Fruit Trial Pack is available nationwide in Whole Foods Market Stores (nationwide), Albertsons/Safeway (Mid-Atlantic), Fareway Stores (Midwest) grocery stores and online at Crispy Green.