Pure Protein Announces Major Licensing Partnerships with Beloved Brands to Launch Line of Nostalgic Flavors at Walmart

Pure Protein, a top-selling protein brand in the 1440 Foods’ sports and active nutrition portfolio, announced two new licensed partnerships with Post Consumer Brands and Frank’s RedHot to deliver a first-of-its-kind lineup of nostalgic, flavor-forward and protein-packed snacks. The three new launches, Fruity PEBBLES Protein Bars, Cocoa PEBBLES Protein Bars and Frank’s RedHot Popped Crisps, bring the unmistakable taste of these iconic brands to Pure Protein’s portfolio. Items are now available at Walmart stores, Walmart and Pure Protein, with expanded distribution at additional retailers to come. These bold collaborations highlight Pure Protein’s mission to redefine flavor in the protein space while making everyday nutrition more fun and craveable.

“These exciting partnerships represent a significant moment for the Pure Protein brand as we continue to push the boundaries of flavor profiles within our high-protein snacks,” said Alex Fishman, Senior Brand Director at Pure Protein. “These launches tap into the trend of newstalgia and also aim to bring classic taste to protein products in a way that is unique to the category. We are thrilled to continue to innovate the protein market with options that bring consumers their favorite flavors in newfound formats, with all the benefits of protein.”

Starting today, shoppers can score these exciting new flavors in Walmart stores nationwide, Walmart and Pure Protein, making it easier than ever to enjoy iconic taste profiles in a protein-packed form.

• Pure Protein Fruity PEBBLES Protein Bars (4ct box)
• Pure Protein Cocoa PEBBLES Protein Bars (4ct box)
  • Each bar delivers 20g of protein with less than 4g of sugar and under 200 calories. These bar flavors are gluten-free and packed with the classic PEBBLES taste, making these bars the perfect “throwback” treat with a grown-up twist.
• Pure Protein Frank’s RedHot Popped Crisps (single bag)
  • Spicy, light and crunchy, these crisps are perfectly coated with the unmistakable flavor of Frank’s RedHot. Each vegan, gluten-free bag of Popped Crisps packs 12g of protein in a never-fried format.

“Today’s consumers shouldn’t have to choose between flavor or nutrition,” said Leah Broeders, Head of Licensing for Post Consumer Brands. “Through our partnership with Pure Protein, we’re delivering the iconic flavors of childhood favorites, Fruity PEBBLES and Cocoa PEBBLES, to high-protein, everyday snacking that’s perfect for being on-the-go. These new bars are a fun way to enjoy the taste people grew up loving, with the functional benefits they’re looking for today.”

For more information on these new launches and all things Pure Protein visit Pure Protein.