Pop Secret Pops Into the RTE Snacking Era

Pop Secret, the nostalgic popcorn brand in the Our Home portfolio, is popping into even more snack aisles following the launch of its first-ever Ready-to-Eat popcorn line. Now available at approximately 2,300 doors nationwide, fans can grab the new ready-to-eat bags in all three flavors: Movie Theater Butter, Homestyle Sea Salt and Double Cheddar. Delivering Pop Secret’s iconic taste in a no-microwave-needed format, these on-the-go bags are perfect for spontaneous snack moments wherever they strike.

Pop Secret’s Ready-to-Eat bags are now on shelves at Kroger, Five Below, Big Y and Spartan Nash. Starting mid-September, Movie Theater Butter will be available in a 14 oz club-size bag at Sam’s Club locations nationwide. Each flavor offers a unique twist on the brand’s signature popcorn experience: Movie Theater Butter delivers that rich, buttery bliss popcorn lovers crave; Double Cheddar is a bold, cheesy indulgence with melt-in-your-mouth flavor; and Homestyle Sea Salt offers a lighter option, with just enough butter and a pinch of sea salt for a clean, fresh-from-the-kitchen taste.

This month, Pop Secret also debuts a “Butter Meter” on the packaging of all core microwave butter varieties, rolling out across the country now. Designed to enhance the shopper experience, the on-pack butter meter makes it easier than ever to choose your perfect level of buttery indulgence, starting at Homestyle all the way up to Double Butter.

“The launch of Pop Secret’s Ready-to-Eat line and the Butter Meter reinforce the brand’s commitment to meeting snacking needs with convenience, creativity and quality,” said Megan Osowski, Vice President of Marketing at Our Home. “It’s exactly what consumers would expect from our brand – bold, iconic flavor in every bite at a value that can’t be beat. We can’t wait to spill more buttery secrets this year.”

To learn more and find your perfect butter level, find a store near you here.