Farmer Focus Raises the Standard on Raising Chicken with “Chicken for Good” Campaign

Farmer Focus, the number one organic chicken brand in U.S. grocery, proudly unveils its new brand campaign: Chicken for Good. As consumers demand more information about their food and where it comes from, this campaign makes it clear: building a more transparent, trustworthy food system isn’t optional, it’s essential.

At its core, Chicken for Good is about choice. When consumers pick up Farmer Focus chicken, they’re not just choosing dinner, they’re choosing to support organic practices, humane standards, a sustainable future for farmers and a more transparent way of doing business. Developed in partnership with Vokal, the campaign illustrates that where our food comes from is closer than we think. Through a unique Farm ID system, consumers can easily trace their chicken back to Farmer Focus’s independent family farming partners. Just scan the QR code and enter the 4-letter ID on the label to meet a farmer, see photos of their farm and learn how they raise their chickens.

“We’re proud to launch this campaign, which highlights the powerful connection between the food on your table and the farmers who make it possible,” said Dolan Patterson, Chief Commercial Officer at Farmer Focus. “Our model proves that doing good, for all stakeholders, is not only possible but successful. This is chicken for good and it’s working.”

“A lot of brands talk about values—Farmer Focus actually lives theirs. You can see it in their humane certifications, their organic standards and their commitment to paying their farming partners fairly,” said Emily Long, Creative Director at Vokal. “This campaign is a reflection of their real work to change the industry for the better.”

Chicken for Good is currently rolling out across streaming television and social platforms, including YouTube.