NatureSweet Celebrates Día de Muertos with Fun, Festive Packaging and Healthy Holiday Twist
NatureSweet, North America’s largest vertically integrated controlled-environment agricultural company and the No. 1 snacking tomato brand, is honoring Día de Muertos (Day of the Dead) with a limited-edition medley of snacking tomatoes in vibrant fall colors.
The Día de Muertos Seasonal Medley will be available in 10oz and 24oz clamshells, featuring a festive top seal that pays tribute to the traditional Mexican holiday. Inside, a mix of red, orange and dark snacking tomatoes offers a burst of color and flavor, perfect for this joyful celebration of life and remembrance.
Observed from Oct. 28 to Nov. 2, Día de Muertos is a time for families to gather, share memories of loved ones and enjoy delicious food together. And what better way to celebrate than with food that’s as colorful as the holiday itself?
In fact, a recent survey by Scintilla found that 55 percent of consumers love having healthy options like tomatoes during the Halloween season— proving that not every treat needs to come in a candy wrapper.
“We’re thrilled to pay homage to a holiday that’s all about joy, color and connection,” Daniela Franco, Assistant Brand Manager at NatureSweet. “With each bite of this vibrant medley, we hope families find a fresh and flavorful way to celebrate together.”
To mark the occasion, NatureSweet partnered with The Produce Moms to create a special Loaded Black Bean Dip recipe, featuring the Día de Muertos medley. This healthy, eye-catching dip is the perfect addition to holiday gatherings, whether as a centerpiece for a charcuterie board or a festive party snack.
“This dip brings bold flavor, beautiful colors and healthy twist to the season,” said Lori Taylor, Founder of The Produce Moms. “It’s delicious way to honor the holiday, while enjoying fresh produce. “
The Día de Muertos Seasonal Medley will be available starting mid-October at select retailers, including Aldi, Kroger, Harris Teeter, Giant Eagle, Giant Foods and Wakefern.
For photos and video of the Día de Muertos Seasonal Medley click here. The video recipe for the Loaded Black Bean Dip recipe, here.