Here for What Matters with Kathy Ireland in Old Hickory, Tennessee November 13, 2025

Here for What Matters with Kathy Ireland in Old Hickory, Tennessee

Dollar General and Kathy Ireland Partner to Encourage a Love of Reading and Provide Surprise Donations to Middle Tennessee School

Dollar General and supermodel-turned-super mogul Kathy Ireland recently partnered to inspire young readers and give back to Andrew Jackson Elementary School in Old Hickory, Tennessee. The event included a surprise $50,000 donationfrom Dollar General’s Reading Revolution program, as well as cozy giveaways to students and staff from the ki by kathy ireland collection available at all 20,000+ Dollar General stores.

“It’s a joy to partner with Kathy Ireland and provide funding and fun surprises for students and staff at Andrew Jackson Elementary,” shared Denine Torr, Dollar General’s vice president of corporate social responsibility and philanthropy. “We hope today’s event and donations help enhance the school’s current programs and ignite a lifelong love of reading in Davidson County students.”

The surprise $50,000 Reading Revolution donation may be used to purchase books, technology programs, computers and/or other education supplies or resources needed to advance literacy gains. Since its inception in 2013, the Reading Revolution program has awarded more than $5 million to 137 schools and literacy-focused non-profit organizations.

DG and ki by kathy ireland donated 500 co-branded pillows and blankets gifted to students and staff, more than 575 Crayola packs and a new reading chair from Ireland to inspire a love of reading to students. All teachers and staff also received DG gift cards for supplies and materials. Ireland’s passion for education and creativity is also reflected through her role as Chief Creative Ambassador for Crayola.

“Reading opens doors to dreams and dreams open doors to the future,” shared Kathy Ireland. “We are proud to support Dollar General’s longstanding commitment to enhancing literacy and education in its hometown communities. As Chief Creative Ambassador for Crayola, we are thrilled to spark creative moments for these precious children. We send a very special thank you to Crayola for the hundreds of wonderful color sets that are being donated, to our friends at Nebraska Furniture Mart and Rowe Furniture for producing this comfy and beautiful reading chair and to our partners at Crest Mills for generously donating these gorgeous throws and pillows from our exclusive ki by kathy ireland collection at Dollar General. We hope that through today’s event, students will be encouraged to cozy up with a good book and stay creative for years to come.”

Dollar General first partnered with Ireland through the launch of ki by kathy ireland in stores chainwide in June 2025. The produce line offers a grandmillennial style collection of a dozen affordably priced bedding and home products including waffle, jacquard, printed and faux fur throws, ribbed and jacquard blankets, comforter sets, quilts and sheets. A new fall collection is now available in stores.

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