Category Catalysts: Licensed Candies - Flix Candy

Imaginings 3, parent company of Flix Candy, was founded in 1969, sparked by a burst of creativity. What started as a small operation selling light-up yo-yos on the streets of Chicago, IL, has grown into a thriving three-generational family business. Throughout the years, the company has evolved into an innovative leader in the industry, with a focus on play, fun and family values guiding every decision company leaders make.

By the 1980s, Imaginings 3, had established itself as a driving force in the toy industry, forming partnerships with iconic brands such as Pac-Man, Cabbage Patch Kids and Disney. Around this time, Flix Candy emerged as a promising division, signaling a compelling shift in the company’s direction and marking their transition into the candy industry. This move expanded their reach and diversified their product offerings, further fueling the company’s growth and innovation.

“Since then, we’ve created beloved brands like Lip Pops, Gummy Bands, Lollipop Rings and Pop Ups! Lollipop—our most recognizable product, which has delighted children and families worldwide with more than 100 million units sold,” according to company literature.

Pop Ups! Lollipop are designed for children to enjoy a treat on-the-go while providing parents with peace of mind. These creative lollipops help prevent messes by containing unfinished candy and keeping everything organized and in its place. Their thoughtful design addresses common pain points when children and adults alike indulge in candy—making snacking fun and convenient for kids and stress-free for parents. “Our strength lies in our ability to innovate and adapt, expanding across different markets and product categories,” according to Flix leaders. “With a rich history of partnering with the world’s largest licensors, we continue to bring fresh flavors and exciting experiences to the market.”

A privately held, woman-owned business, Imaginings 3 remains driven by a core team dedicated to creativity, collaboration and community. The company has achieved more than 55 years in the industry, bringing innovation and growth to toys and candy. “Our mission stays the same: to imagine the next big thing. And with decades of experience behind us, we’re just getting started on new adventures and exciting possibilities,” according to the company.