Category Catalysts: Organic Pork - Pederson's Natural Farms
Pederson’s Natural Farms is dedicated to producing real food using natural meats raised with humane and environmentally safe practices. Company leaders endeavor to uphold high standards of trustworthiness, integrity and good stewardship which is reflected in each package of meat Pederson’s manufactures. These core values influence company leaders’ decisions and guide decisions, according to the company website.
Pederson’s’ offering, whether it’s bacon, sausage link, uncured ham, ground beef, kielbasa or organic pork, is humanely raised, made without the use of artificial ingredients or artificial preservatives, are free from nitrates, nitrites, MSG, gluten and soy. The animals are never administered antibiotics, and they are fed a diet void of animal by-products. Further, Pederson’s offers products that are Non-GMO Project Verified, organic, Whole30 approved and paleo and keto-friendly.
Following this thread, Pederson’s has most recently focused on its organic pork offering.
“We have seen big jumps in organic this year as people continue to look for clean eating and better care of the animals,” Retail Marketing Manager Ben Warren recently said.
The company is committed to ensuring the well-being of its farmers, animals, partners, team, communities and consumer following. This responsibility is accomplished through growing, sourcing and crafting the finest sustainable meat on the market. This commitment is what motivates and drives Pederson’s to continually enhance the quality of its products, as explained on the Pederson’s website.
“Pederson’s leadership team has been in this market from the beginning and been present for all the ups and downs, but recently, we have added some fresh faces with a more diverse background to help us get new eyes and skillsets to where we believe the opportunities lie,” Warren said.
Pederson’s has stood out from competitors by maintaining high production standards and drawing consumers’ focus to production process claims and nutritional claims.
“As margins tighten and costs go up, our vertical integration allows us to continue to provide our customers without having to make compromises,” Warren said. “Many in the industry have had to cut standards to cut costs out of necessity.”
This year, Pederson’s has maintained a steady growth rate into new markets.
“Being vertically integrated allows us to take away many of the variables that keep the market uncertain,” Warren said. “While we stick with our existing standards and keep our current customers on track we also try to find new markets to break into to help diversify our customers to allow for some give in the markets.”
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