Category Catalysts: Breakfast Sandwiches - Swaggerty's

Swaggerty’s entered the breakfast sandwich category more than a decade ago with snack-size options that quickly gained popularity amongst consumers looking for a delicious and filling breakfast meal solution that they could quickly prepare and take with them en route to school or work. This success led to the subsequent expansion of the line featuring larger handheld sandwiches. Most recently, Swaggerty’s unveiled Kolaches and Pancake Rollers to add excitement and renewed activity and interest within its breakfast offering.

“We first entered the breakfast sandwich category in 2012 with our snack-size breakfast sandwiches, and they quickly became a consumer favorite,” said Jon Amidei, Chief Operating Officer for Swaggerty’s. “Following several years of sustained success with our mini sandwiches, we expanded the line to include larger handheld breakfast sandwich options, and most recently, introduced Kolaches and Pancake Rollers to further strengthen our breakfast sandwich portfolio.”

The breakfast sandwich line features mealtime staples that are a combination of savory and sweet, appealing to a consumer base that wants to experiment with proteins and carbohydrates in balanced proportions. 

“Our breakfast sandwich line includes the traditional and popular sausage, egg and cheese combinations on buttermilk biscuits, croissants and English muffins, but we also offer the unique waffle options,” Amidei said. “We have a sausage waffle and even a chicken waffle breakfast sandwich available, satisfying the sweet, savory and on-trend cravings for consumers.”

This year, Swaggerty’s added Smoked Sausage Kolaches, Jalapeno Cheddar Kolaches and Sausage Pancake Rollers to their lineup, offering their elevated spin and version of the sentimental and comforting “pigs in a blanket” snack many consumers recognize and cherish. 

“This year, we recently added our Smoked Sausage Kolaches, Jalapeno Cheddar Kolaches and Sausage Pancake Rollers to our breakfast sandwich lineup,” Amidei said. “All are reminiscent of the nostalgic ‘pigs in a blanket’ snack, but with an elevated flavor profile. A lot of our newest breakfast sandwich items are actually created from listening to what our customers and partners want—and turning those cravings into real, delicious products.”

“2025 marks our 95th anniversary, and we know we couldn’t have accomplished the milestone without strong relationships,” Amidei said earlier this summer. “Throughout the years, we’ve cultivated trusted relationships within the industry and believe the trust and leadership developed have helped open doors for fresh ideas, growth and opportunities. We’ve collaborated and launched several new items with partners this past year, and with several other partners, we have innovative projects in the works.”