NatureSweet Earns Spot on Numerator’s Fastest Growing Brands List

NatureSweet has been named to Numerator’s Fastest Growing Brands of 2025, ranking alongside brands like Chobani and Oikos, and uncommon distinction for a fresh produce company.

The recognition signals a broader shift in how consumers are purchasing fresh produce, with branded consistently grown product increasingly competing with traditional CPG brands for trust and loyalty. Numerator’s rankings are based on proprietary consumer data, including purchase behavior and insights, identifying brands experiencing meaningful growth in the U.S. market.

Unlike traditional CPG brands, NatureSweet’s growth is rooted in controlled-environment agriculture, vertical integration, and long-term grower investment. For agricultural producers and supply chain stakeholders, the recognition offers data-backed insight into how consistency, branding, and production methods are influencing buying behavior in today’s produce market.

NatureSweet’s inclusion alongside national food brands reflects how produce is increasingly competing… and winning… on trust, quality, and reliability.