H-E-B Launches New Mobile Shopping App

H-E-B made it easier for consumers to shop on their mobile device with the launch of its new My H-E-B mobile app.

According to officials, the My H-E-B app brings dozens of new and improved features that make it more convenient and simpler to shop while providing more ways to save. In a single, easy-to-use mobile app, consumers can place orders for H-E-B curbside pickup or home delivery, and the in-store shopper can clip and redeem coupons, find where items are located and browse the store with an enhanced search function. From the moment the app is opened, consumers will notice a more streamlined shopping experience.

This is one of many new technologies H-E-B will use to enhance its digital services to better meet the evolving needs and expectations of its consumers who shop online and in H-E-B’s brick-and-mortar stores.

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” said Jag Bath, H-E-B Chief Digital Officer. “We continue to grow our talented H-E-B digital team in Austin and at our company’s headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our consumers and partners.”

“This is just the beginning of how we’re looking to redefine how our consumers shop with us. Our goal is to create an easier, more enjoyable shopping experience,” said Mike Georgoff, Chief Product Officer, H-E-B Digital.  “We will continue to enhance our digital services to complement our brick-and-mortar stores, giving consumers more convenient ways to shop.”

For H-E-B, this growth is part of a companywide push to integrate more innovative technology-based services into its digital lineup. Along with the acquisition of favor, H-E-B continues to expand its digital offerings such as home delivery and curbside pickup, which will be available at more than 200 locations across Texas by the end of 2019.