Pop Up Grocer to Open in Austin, TX, Featuring Northerly Brand

Pop Up Grocer the world’s first-ever traveling pop-up grocery store concept, will be opening its doors in Austin, TX June 5, and Northerly will be one of the selected brands showcased. Stocking the most innovative and exciting food, beverage, home, pet, and body care brands, Pop Up Grocer’s mission is to set aside a space for creativity and discovery.

Pop Up Grocer has been heralded as the new age of storefronts. Their innovative model makes grocery shopping an exciting event rather than a mundane necessity.

This year marks Northerly’s Pop Up Grocer debut. They’re excited to share their sustainably-grown, farm-to-bowl rolled oats with the Austin community. With no preservatives, additives, or added sugars, Northerly’s rolled oats are a versatile source of clean energy. Round that out with eco-friendly packaging and a give-back mission—for every 2 lb. bag sold, Northerly donates three servings of oats to the Feeding America network—Northerly is a fitting addition to the Pop Up Grocer family.

“The way people think and talk about their food is changing,” said Clayton B. R. Wolfe, CEO of Northerly. “Today’s consumers are looking for healthy food, short supply chains, and eco-friendly packaging. And we’re grateful to innovative retailers like Pop Up Grocer for helping us connect with local communities.”

The Austin Pop Up Grocer will be located at 408 W 2nd St, Austin, TX 78701, and is open to the public from June 5 to June 28, 10 a.m. to 7 p.m. daily. Between 8 a.m. and 10 a.m. each day, they will hold private shopping for those who would prefer it. The Pop Up will limit four people inside at a time, require face coverings, and provide hand sanitizer upon entry. Five percent of the in-store sales profits will go to All Together ATX.