Impossible Foods Available on New Direct-to-Consumer E-Commerce Site

Impossible Foods is launching an all-new e-commerce site today, allowing people in the lower 48 states to buy the award-winning, plant-based Impossible Burger and cook it at home.

The startup’s direct-to-consumer channel offers family-size quantities of the award-winning, plant-based Impossible Burger starting at $49.99 (plus tax). The orders come with compostable and recyclable packaging, free shipping and two-day home delivery.

Impossible Foods has increased its retail footprint nearly 20-fold since the start of 2020 and its flagship product is now available in more than 3,000 grocery stores nationwide, including Albertsons, Fred Meyer, Gelson’s, H-E-B, Kroger, Ralphs, Safeway, Smith’s, Wegmans and more.

Named top plant-based burger by the New York Times, Impossible Burger has as much protein and bioavailable iron as a comparable serving of ground beef from cows. A 4-ounce serving of Impossible Burger has 0 mg cholesterol, 14 grams of total fat, 8g of saturated fat and 240 calories. (A conventional 4-ounce “80/20” patty from cows has 80 mg cholesterol, 23 grams of total fat, 9g of saturated fat and 290 calories.)

Impossible Burger contains no animal hormones or antibiotics and is kosher, halal and gluten-free certified. And because it’s made from plants and bioengineered, it uses 96 percent less land, 87 percent less water and 89 percent fewer greenhouse gas emissions compared to conventional beef from cows.

As demand for online shopping surges and many grocery stores impose quotas on meat, home cooks can purchase Impossible Burger in larger quantities on the company’s website. For more details about the e-commerce launch and about options available to consumers, click here.