Poppi Prebiotic Soda Expands Distribution at Wegmans, Sprouts Farmers Markets
Poppi, a leading prebiotic soda brand this week announced its latest retail expansion in the Northeast and Southwest regions of the United States. After first rolling out in select Whole Foods Market stores across the country, Poppi’s innovative, Shark Tank-winning sodas are now available on shelves in more than 400 Wegmans and Sprouts Farmers Market grocery stores nationwide.
Poppi was founded by husband and wife duo Stephen and Allison Ellsworth. After Allison found that drinking apple cider vinegar (ACV) relieved her chronic health issues, she set out to create a digestive health product that made consuming ACV an enjoyable experience. The brand’s latest retail expansion builds on its growth since earning a major deal on Shark Tank with iconic brand builder and CAVU Ventures co-founder Rohan Oza in December 2018. Poppi is on a mission to redefine what soda can be by creating clean, functional and genuinely delicious beverages for the next generation of soda drinkers. In April 2020, the Poppi founders returned to Shark Tank to announce that the brand is on-track to become the show’s first billion-dollar company.
“We are grateful to our partners, Mark at Sprouts and Marcy at Wegmans, for sharing our vision for a healthier future,” said Allison Ellsworth, Co-Founder of Poppi. “We are excited to utilize this expanded distribution to bring a little gut happiness to a wider audience.”
Poppi makes it easy to boost immunity by delivering a full serving of gut-friendly prebiotics to aid in digestion. Each can of Poppi is packed with a tablespoon of ACV, along with clean ingredients including sparkling water, fresh fruit and all-natural sweeteners, selected specifically to mask the overwhelming taste of ACV that many consumers struggle with.
Poppi is available in seven flavors: orange, blueberry, strawberry lemon, mango pineapple, raspberry rose, lime ginger and peach tea, and is low-sugar (5g) and low-calorie (20 cal).
As the brand accelerates its retail distribution, consumers can now find Poppi in more than 1,000 stores across the country, with plans to reach 2,500 stores by year-end. Poppi is also available direct-to-consumer nationwide through Amazon, where the brand has experienced an unprecedented 1,300 percent increase in sales since March 2020.