RXBAR Launches Kid-Friendly Protein Snack Bars

RXBAR has launched its new, reformulated RX Kids line, featuring protein snack bars made with a short list of real, wholesome ingredients. RX Kids Protein Snack Bars feature 0 grams of added sugar, 5 grams of real food protein and no artificial colors or flavors.

“Our new RX Kids bars are rooted in consumer feedback,” said Jim Murray, President, RXBAR. “We want to provide a convenient snack option that parents can feel good about buying and kids are happy to eat, so the bar’s easy-to-chew oat base and kid-friendly flavors are direct results of what we heard from fans.”

RX Kids Protein Snack Bars couple key ingredients from the simple core profile RXBAR is known for – egg whites and dates – with whole grain, gluten-free oats and a few other real, high-quality ingredients.

RX Kids Protein Snack Bars are available in four kid-friendly flavors – Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip. Starting today, the new kids bars are available for purchase online at RXBAR.com and Amazon.com, and will begin hitting shelves in select grocery, natural, specialty, club and mass retailers nationwide.