Voilà by Sobeys Launches in the GTA
Today, Empire Company Limited introduced the future of online grocery home delivery to the Greater Toronto Area (GTA). The company’s newest e-commerce platform, Voilà by Sobeys has a freshness guarantee and products at affordable prices with no hidden fees, delivered straight to customers’ doors in convenient one-hour delivery windows.
Starting June 22, customers in Vaughan will be able to order online at voila.ca or by downloading the Voilà mobile app. Service across the GTA will follow in the coming weeks. Voilà is powered by Ocado Group plc’s (industry-leading technology and fills orders through its state-of-the-art automated Customer Fulfillment Centre in Vaughan, Ontario. Robots assemble orders efficiently and safely, resulting in minimal product handling, while Voilà teammates safely deliver orders directly to the customer’s home.
“Voilà by Sobeys is the future of online grocery retail in Canada and now it’s here,” said Michael Medline, President and CEO of Empire. “Ocado’s technology gives us the best e-commerce platform in the country – there’s nothing like it in North America. We can’t wait to share Voilà with our customers in the GTA this summer and across Canada in the future.”
Voilà is the first and only grocery retailer to offer Farm Boy and Well.ca products through its online home delivery service. Voilà customers will be able to shop for thousands of fresh produce and grocery products from Sobeys, alongside customer favorites from Farm Boy and health, wellness, baby, pet and beauty products from Well.ca. “Canadians deserve a better way to shop for groceries online,” said Sarah Joyce, SVP of Ecommerce of Empire. “Because Voilà delivers customers’ orders directly from an automated warehouse, we have tremendous control over the freshness and quality of our products and the reliability of our deliveries. Our teammates are ready to provide best-in-class service to our customers.”
At capacity, Voilà by Sobeys will bring approximately 1,500 jobs to the area, including operations, delivery and customer service teammates. A second CFC is currently being built in Montreal to bring Voilà par IGA to major cities in the province of Quebec as well as Ottawa.